|News Release from:
Master International, Inc. Forms Strategic Alliance with Venture Technologies
Alliance to Add Electronic Technology to Collectibles and Game
Manufactured by Creative Master
Company Establishes North American Marketing Arm for Sinar, a Creative
HONG KONG, Nov. 30 /PRNewswire/ -- Creative Master
(NASDAQ: CMST) and privately-held Massachusetts-based Venture Technologies
today announced a strategic alliance that will add electronic technology
selected products manufactured by Creative Master. In addition,
Technology will be working on several projects exclusively for Sinar,
designer and marketer of computer, video game and hand-held peripherals.
Creative Master purchased a 55% interest in Sinar during the second
1999. Venture Technologies designs and develops complete electronic
solutions for companies including Polaroid, Johnson and Johnson, Parker
Brothers, Random House, and Hasbro. Founded in 1984, Venture
is a privately
held company with headquarters in North Billerica, Massachusetts.
Venture's web site at http://www.venturetechnologies.com for more information.
"Creative Master is committed to developing forward-thinking
both the die-cast replica and video game accessories segments.
of electronic technology to Creative Master's line of collectible-quality,
die-cast replicas is expected to appeal to our existing customers as
open the door for new markets, further broadening Creative Master's
customer base," said Carl Tong, Chairman and Chief Executive Officer
Creative Master International, Inc. "Venture Technologies' proven
develop innovative electronic products and solutions make it a key
partner, and we look forward to working with them in the development
"This is a positive step forward that will benefit
collectible and video
game enthusiasts alike," said Angelo Tortola, principal and cofounder
Venture Technologies, Inc. "Combining the expertise and talent
Master and Venture in these areas will greatly accelerate the development
new types of collectibles and video game accessories."
Company Establishes U.S. Marketing Arm for Sinar
Creative Master also announced the establishment
of Highroad Solutions,
Ltd., the U.S. marketing arm for Sinar, which will be based in New
Highroad Solutions will focus on the strategic marketing and positioning
Sinar's interactive computer and video gaming accessories in the North
American market. The effort will be spearheaded by Ms. Helen
Hames, who has
been appointed Vice President of Marketing for Highroad Solutions.
has proven expertise in marketing, advertising and public relations
video game accessories industry. Highroad Solutions, Ltd., a
corporation, will be managed and operated by Sinar.
"Helen's extensive background and experience in
marketing video game
accessories as well as in-depth contacts within the interactive entertainment
industry will contribute much to Sinar's efforts in penetrating the
American market," said Mr. Tong. "As Sinar plans the launch of
a series of
new and innovative interactive games and computer accessories, Helen's
expertise will be invaluable in implementing our current strategies
defining our continuing steps to expand Sinar's presence in North America."
About Creative Master International, Inc.
Creative Master International, established in 1987,
is a leading
independent manufacturer of collectible-quality, die-cast replicas
trucks, buses, boats and other items. The Company offers customers
product development and manufacturing capabilities, from design to
of the product. The die-cast replicas Creative Master International
manufactures are marketed and distributed by the Company's customers
to collectors, hobbyists and other vehicle enthusiasts in the U.S.
For further information on Creative Master, visit
the Company's website at
http://www.creativemaster.com or, via fax free of charge, dial 1-800-PRO-INFO
enter company code "CMST."
Certain matters discussed within this press release
statements within the meaning of the Private Securities Litigation
of 1995. Although management of Creative Master believes the
reflected in such forward-looking statements are based on reasonable
assumptions, it can give no assurance that its expectations will be
Factors that could cause actual results to differ materially from expectations
include the composition, timing and size of orders from and shipments
customers; market acceptance of new products and other risks detailed
time to time in Creative Master's SEC reports, including the Company's
recent annual report on Form 10-K.
SOURCE Creative Master International