Thunderbird 50th Anniversary Collector's Edition
PRELIMINARY Product Sheet
Positioning: This 50th anniversary collector's
edition of the Monopoly game gives Thunderbird collectors and enthusiasts
the chance to own 22 of the most popular T-Birds spanning 50 years.
Monopoly Game showcases 22 of the most popular T-Birds from 1955 to 2005.
is celebrating its 50th anniversary in 2005.
six custom pewter tokens including a hardtop, fins, continental kit, front
grille, steering wheel and taillight.
Monopoly game play.
the ultimate fantasy of owning the top 22 most celebrated T-Birds.
gift for special occasions (birthdays, graduations, Father's Day and Christmas)
first T-Bird was introduced in 1955.
T-Bird was the first sports car produced positioned to compete directly
with the Corvette.
5,500 Thunderbird Club members in the United States.
million Thunderbirds have been sold since the original introduction of
the 1955 model.
1955-1957 Thunderbirds are the most collected automobiles ever built -
over 66% preserved to date.
is ingrained in American pop culture and was featured in several movies
and songs: American Graffiti, Beach Boys, James Bond: Die Another Day.
Target Audience: Thunderbird collectors, primarily
baby boomers - 50% male, 50% female and their friends and families
Game Play: Thunderbird enthusiasts
will acquire 22 of the most sought after and desired T-Birds as they travel
around the board. Players properties will be improved by adding "Garages"
and ultimately "Showrooms" to incrementally increase the value of their
Non-traditional - photograph of a 1957 T-Bird.
of the 1955, 1956 and 1957 Thunderbirds.
Board Center: Photograph of a 1955 Thunderbird
2005 (50th Anniversary) & 2002 Concept Car
Light Blue: 2001
Concept Car, 1995 (40th Anniversary) & 1990 (35th Anniversary)
1985 (30th Anniversary), 1980 (25th Anniversary) & 1975 (20th Anniversary)
1970 (15th Anniversary), 1967 & 1966
1965 (10th Anniversary), 1964 & 1963
1962, 1961 & 1960
1959, 1958 & 1957
Dark Blue: 1955
Thunderbird and the 1956 Thunderbird
Four personalized antique automobile plates (TBD)
Comm Chest: 1955 Thunderbird emblem
50th Anniversary Thunderbird patch
Electric Co: Classic
Thunderbird Club International
Waterworks: Vintage Thunderbird
Income Tax: Thunderbird Registration
Luxury Tax: Car Show Entrance
Customized Mr. Monopoly
Standard (white with black pips)
Houses are renamed Garages (50's T-Bird green)
Hotels are renamed Showrooms (red)
hardtop, fins, continental kit, front grille, steering wheel and taillight
Includes brief description of what's the same and what's different.